On June 24, 13 media outlets including Hubei Daily, Hubei Economic TV, Changjiang Daily, Jimu News, and Wuhan Release gathered at Wuhan Yafei Agricultural Science and Technology Park to explore Yafei Wanlianqing Lacinato kale, a popular characteristic vegetable sold at Freshippo.

Mr. Chen Mingquan, Vice President and Secretary-General of Wuhan Rural Industry Development Association, Mr. Wang Huoming and Mr. Xiong Hengduo, Deputy Secretaries-General, Professor Ge Xianhong from Huazhong Agricultural University (core member of the Isatis Root Rape Bolt R&D team and partner of Yafei Seed’s Isatis Root Lacinato kale and Broccolini R&D projects), the purchasing team of Freshippo (China) Co., Ltd., and the Hubei regional person in charge of Tongmei Agriculture also attended the event.

Yafei Wanlianqing Lacinato kale a Bestseller at Freshippo Stores Nationwide

As a hit product at Freshippo, Yafei Wanlianqing Lacinato kale has quickly become a market favorite since its launch, thanks to its rich nutrition and sweet, crisp taste. The visit aimed to uncover the secrets behind this viral vegetable, allowing more consumers to learn about its R&D story and planting process.

Yafei Wanlianqing Lacinato kale is the result of more than ten years of research and development by Yafei Seed, representing an upgraded variety of kale. Compared with traditional kale, it contains higher levels of vitamin C and dietary fiber, and features a more tender, crisp, and sweet taste. Besides juicing and salad making, it is suitable for various Chinese cooking methods such as stir-frying, hot pot, clear soup, and quick frying, delivering an excellent taste experience. At present, Yafei Wanlianqing Lacinato kale is available at Freshippo stores nationwide and is deeply loved by consumers, many of whom have made it a regular dish on their family tables.

Mr. He Yafei Leads Media on a Tour of the Full Industry Chain of Yafei Wanlianqing Lacinato kale

During the group interview, Mr. He Yafei, General Manager of Yafei Seed, gave a detailed introduction to the R&D history of Yafei Wanlianqing Lacinato kale. He stated that the company had invested a great deal of time and effort, conducted countless tests and selections, and finally successfully developed this new kale variety with both excellent taste and quality. The company is currently cooperating with Professor Ge Xianhong to develop Isatis Root Lacinato kale and Broccolini, achieving phased results that will bring more surprises to the market in the future.

Mr. Chen Mingquan delivered a welcome speech at the event.

Han Tao, vegetable purchaser of Freshippo, noted that vegetables are the most difficult category for retail channels to differentiate. Freshippo is committed to delivering characteristic vegetables from all over the country to national markets via cold chain, while also acting as a “sourcing explorer” to discover high-quality and innovative ingredients. Yafei Wanlianqing Lacinato kale is a differentiated, distinctive, and high-quality new ingredient that fully meets Freshippo’s selection standards. Through Freshippo’s efficient supply chain system, the vegetable can reach consumers’ tables in the shortest time, preserving freshness and nutrition to the maximum extent.

As a new showcase of Wuhan-produced vegetables, Yafei Wanlianqing Lacinato kale has received high attention from leaders at provincial and municipal levels and has been included in the “Key Support Project for Wuhan Characteristic Modern Agriculture Whole Industry Chain”. The media group interview not only deepened public understanding of Yafei Wanlianqing Lacinato kale but also demonstrated Yafei Seed’s strength and innovation in vegetable R&D. With joint efforts of Yafei Seed, Freshippo, and partners, Yafei Wanlianqing Lacinato kale will enter more households, provide new options for healthy national diet, and write a new chapter for the development of Wuhan-produced vegetables.